Most companies position their technology for a technical sale. Precision Selling crafts unique selling propositions to enable technology companies to sell strategically to top executives of global Fortune companies, rather than selling tactically at the bottom. Once the high-level position is created, Precision Selling crafts all the deliverables necessary to land large, corporate-wide transactions. These include: a target selection methodology, approach mechanisms to slip through corporate barriers and gain high-level appointments, and an Executive Briefing Presentation to pique the interest of top executives. The final phase in a Precision Selling assignment is to train the sales force how to sell at the top of the corporation.