Precision Marketing is a marketing methodology for supporting the Precision Selling effort by generating appointments with high-level executives for the field sales force. In a typical scenario, a high tech company comes back from Comdex with 100 leads for each of its 100 sales representatives (10,000 leads). In each batch of 100 are two leads which, if contacted, could produce two reasonably sized deals. However, the chances are high that the leads will never be found. The typical sales rep may call 10 - 15 of the leads (in which case the probability of finding one of the two nuggets is less than 10%), strike out, and throw the rest in the can. The company may have shelled out perhaps $5,000 for that stack of leads - but most of them will find their way to the recycle bin. Precision Marketing suggests that the company spend its marketing dollars to generate a lower number of high-quality appointments, rather than a higher number of low-quality leads. This joins sales and marketing at the hip to deliver unprecedented growth.