Precision Selling is a methodology for selling technology to top executives of Global 2000 companies as a way to satisfy their strategic business initiatives and move their companies forward. Rather than leading with a pure product or technology sale, students of Precision Selling strive to first understand the prospect's business, then present their technology as a way to solve business problems. Precision Selling is executive suite selling. Companies adopting the Precision Selling process can forge relationships with top executives in targeted industries and capture the high ground in the market place, leaving their competitors to struggle for business at the bottom of the enterprise.